Hsuan-Wen Wang (Sharon)
Education
● National Cheng Chi University (NCCU) Bachelor of Diplomacy and Political Science
○ GPA: 4.08/4.3.
● University of Southern Denmark (SDU)
○ Exchange Program, Business Faculty (Fall 2024)
○ Completed courses in Project Management, Principles of Management, Comparative Business Environment with strong results.
○ Worked on a group project about crossed country IT systems.
● Course work : Sustainable Development and CSR, International Relations, International Political Economy, Project Management, Principles of Management, Comparative Business Environment, Accounting
Skills
● Tools: Microsoft Office (Word, Excel, Power Point), Canva, Video Editing
● Teamwork, Leadership, Effective Communication, Critical Thinking
● Languages
○ English (Fluent)
■ IELTS 7.0
○ German (Basic)
○ French (Basic)
Experiences
Feb. 2025 – Jun. 2025
Project Assistant, State of New Mexico Taipei Office
● Identified and matched Taiwanese biotech companies with investment opportunities in New Mexico State, presenting
the state's investment incentives and industrial zones, resulting in multiple companies advancing to follow-up
discussions.
● Translated investment promotion policy for better understanding by Taiwanese companies.
● Planned and executed New Mexico State's exhibition at the 2025 BIO Asia, significantly increasing brand exposure and
boosting the investment inquiries during the event.
● Assisted in organizing and promoting New Mexico State at major industry exhibitions, successfully attracting
multinational companies to explore investment opportunities.
○ Food Taipei, AMPA, Touch Taiwan
● Supported recruitment process including posting roles, shortlisting, and interview coordination.
Jun. 2025 – Nov. 2025
Marketing Intern, BEEHIVE Data Technology
● Conducted usability testing and identified 10+ UX pain points among non technical users, providing actionable
recommendations that informed product improvements.
● Built and organized a potential client database of 100+ academic and industry contacts, segmented by research field to support targeted marketing and sales outreach.
○ Maintained and segmented client database, familiar with data organization and reporting.
● Produced 5 instructional video tutorials, simplifying technical app functions and reducing onboarding related inquiries by 30%, thereby improving customer adoption and retention.
Project
Nov. 2023 – July. 2024
Event Director, NCCU International Affairs Summer Camp 2024 (IASC)
● Supervised the entire progress of the camp as the main coordinator, including but not limited
to develop the agenda, monitoring the preparation schedule, managing unexpected situations, acting as the primary
liaison with the school, and finalizing the camp's overall plan.
● Marketing Results
○ The enrollment numbers have increased 57% compared to last year.
○ The camp's revenue has grown by 275% compared to last year.
● Leadership
○ Led a team of approximately 50 members.
● Facilitated cross-departmental communication and collaboration.
○ Held weekly department meetings to ensure alignment and progress.
○ Organized at least one team leader meeting per month to discuss key issues and strategies.
Academic Project
2025 Fall
Marketing Management, Marketing Strategy & IMC Project – Taiwan Blue Magpie Tea
● Competitive & Market Analysis
○ Conducted competitor benchmarking focusing on sustainability messaging, product positioning, and consumer
value propositions
● Consumer Insight Research
○ Identified key target segments (20–24 youth market) and synthesized insights on drinking habits, perceived
barriers, willingness-to-pay, and sustainability perception
○ Mapped behavior trends toward convenience tea vs. cultural tea rituals to inform brand repositioning.
● Full-Year Marketing Plan (4P + IMC)
○ Developed a year round marketing plan covering STP, 4P strategy, brand positioning, and cross-channel IMC
execution.
○ Proposed campus events, co-branded café products, trial packs, influencer engagement, and experience based
activities to attract Gen Z.
Hsuan-Wen Wang (Sharon)
Education
● National Cheng Chi University (NCCU) Bachelor of Diplomacy and Political Science
○ GPA: 4.08/4.3.
● University of Southern Denmark (SDU)
○ Exchange Program, Business Faculty (Fall 2024)
○ Completed courses in Project Management, Principles of Management, Comparative Business Environment with strong results.
○ Worked on a group project about crossed country IT systems.
● Course work : : Sustainable Development and CSR, International Relations, International Political Economy, Project Management, Principles of Management, Comparative Business Environment, Accounting
Skills
● Tools: Microsoft Office (Word, Excel, Power Point), Canva, Video Editing
● Teamwork, Leadership, Effective Communication, Critical Thinking
● Languages
○ English (Fluent)
■ IELTS 7.0
○ German (Basic)
○ French (Basic)
Experiences
Feb. 2025 – Jun. 2025
Project Assistant, State of New Mexico Taipei Office
● Identified and matched Taiwanese biotech companies with investment opportunities in New Mexico State, presenting
the state's investment incentives and industrial zones, resulting in multiple companies advancing to follow-up
discussions.
● Translated investment promotion policy for better understanding by Taiwanese companies.
● Planned and executed New Mexico State's exhibition at the 2025 BIO Asia, significantly increasing brand exposure and
boosting the investment inquiries during the event.
● Assisted in organizing and promoting New Mexico State at major industry exhibitions, successfully attracting
multinational companies to explore investment opportunities.
○ Food Taipei, AMPA, Touch Taiwan
● Supported recruitment process including posting roles, shortlisting, and interview coordination.
Jun. 2025 – Nov. 2025
Marketing Intern, BEEHIVE Data Technology
● Conducted usability testing and identified 10+ UX pain points among non technical users, providing actionable
recommendations that informed product improvements.
● Built and organized a potential client database of 100+ academic and industry contacts, segmented by research field to support targeted marketing and sales outreach.
○ Maintained and segmented client database, familiar with data organization and reporting.
● Produced 5 instructional video tutorials, simplifying technical app functions and reducing onboarding related inquiries by 30%, thereby improving customer adoption and retention.
Project
Nov. 2023 – July. 2024
Event Director, NCCU International Affairs Summer Camp 2024 (IASC)
● Supervised the entire progress of the camp as the main coordinator, including but not limited
to develop the agenda, monitoring the preparation schedule, managing unexpected situations, acting as the primary
liaison with the school, and finalizing the camp's overall plan.
● Marketing Results
○ The enrollment numbers have increased 57% compared to last year.
○ The camp's revenue has grown by 275% compared to last year.
● Leadership
○ Led a team of approximately 50 members.
● Facilitated cross-departmental communication and collaboration.
○ Held weekly department meetings to ensure alignment and progress.
○ Organized at least one team leader meeting per month to discuss key issues and strategies.
Academic Project
2025 Fall
Marketing Management, Marketing Strategy & IMC Project – Taiwan Blue Magpie Tea
● Competitive & Market Analysis
○ Conducted competitor benchmarking focusing on sustainability messaging, product positioning, and consumer
value propositions
● Consumer Insight Research
○ Identified key target segments (20–24 youth market) and synthesized insights on drinking habits, perceived
barriers, willingness-to-pay, and sustainability perception
○ Mapped behavior trends toward convenience tea vs. cultural tea rituals to inform brand repositioning.
● Full-Year Marketing Plan (4P + IMC)
○ Developed a year round marketing plan covering STP, 4P strategy, brand positioning, and cross-channel IMC
execution.
○ Proposed campus events, co-branded café products, trial packs, influencer engagement, and experience based
activities to attract Gen Z.
Hsuan-Wen Wang (Sharon)
Education
● National Cheng Chi University (NCCU) Bachelor of Diplomacy and Political Science
○ GPA: 4.08/4.3.
● University of Southern Denmark (SDU)
○ Exchange Program, Business Faculty (Fall 2024)
○ Completed courses in Project Management, Principles of Management, Comparative Business Environment with strong results.
○ Worked on a group project about crossed country IT systems.
● Course work : : Sustainable Development and CSR, International Relations, International Political Economy, Project Management, Principles of Management, Comparative Business Environment, Accounting
Skills
● Tools: Microsoft Office (Word, Excel, Power Point), Canva, Video Editing
● Teamwork, Leadership, Effective Communication, Critical Thinking
● Languages
○ English (Fluent)
■ IELTS 7.0
○ German (Basic)
○ French (Basic)
Experiences
Feb. 2025 – Jun. 2025
● Identified and matched Taiwanese biotech companies with investment opportunities in New Mexico State, presenting the state's investment incentives and industrial zones, resulting in multiple companies advancing to follow-up discussions.
● Translated investment promotion policy for better understanding by Taiwanese companies.
● Planned and executed New Mexico State's exhibition at the 2025 BIO Asia, significantly increasing brand exposure and
boosting the investment inquiries during the event.
● Assisted in organizing and promoting New Mexico State at major industry exhibitions, successfully attracting
multinational companies to explore investment opportunities.
○ Food Taipei, AMPA, Touch Taiwan
● Supported recruitment process including posting roles, shortlisting, and interview coordination.
Jun. 2025 – Nov. 2025
Project Assistant, State of New Mexico Taipei Office
Marketing Intern, BEEHIVE Data Technology
Event Director, NCCU International Affairs Summer Camp 2024 (IASC)
● Conducted usability testing and identified 10+ UX pain points among non technical users, providing actionable
recommendations that informed product improvements.
● Built and organized a potential client database of 100+ academic and industry contacts, segmented by research field to support targeted marketing and sales outreach.
○ Maintained and segmented client database, familiar with data organization and reporting.
● Produced 5 instructional video tutorials, simplifying technical app functions and reducing onboarding related inquiries by 30%, thereby improving customer adoption and retention.
Project
Nov. 2023 – July. 2024
● Supervised the entire progress of the camp as the main coordinator, including but not limited
to develop the agenda, monitoring the preparation schedule, managing unexpected situations, acting as the primary liaison with the school, and finalizing the camp's overall plan.
● Marketing Results
○ The enrollment numbers have increased 57% compared to last year.
○ The camp's revenue has grown by 275% compared to last year.
● Leadership
○ Led a team of approximately 50 members.
● Facilitated cross-departmental communication and collaboration.
○ Held weekly department meetings to ensure alignment and progress.
○ Organized at least one team leader meeting per month to discuss key issues and strategies.
Academic Project
2025 Fall
Marketing Management, Marketing Strategy & IMC Project – Taiwan Blue Magpie Tea
● Competitive & Market Analysis
○ Conducted competitor benchmarking focusing on sustainability messaging, product positioning, and consumer value propositions
● Consumer Insight Research
○ Identified key target segments (20–24 youth market) and synthesized insights on drinking habits, perceived barriers, willingness-to-pay, and sustainability perception
○ Mapped behavior trends toward convenience tea vs. cultural tea rituals to inform brand repositioning.
● Full-Year Marketing Plan (4P + IMC)
○ Developed a year round marketing plan covering STP, 4P strategy, brand positioning, and cross-channel IMC execution.
○ Proposed campus events, co-branded café products, trial packs, influencer engagement, and experience based activities to attract Gen Z.